What is CONTENT BRANDING? 

Content branding is about creating an experience. It is about connecting with your audience.  It is about catching attention and driving real engagement through content.

Branded content educates, inspires, entertains and creates a loyal following and ultimately – sells!

Content branding SELLS through stories.  Great content explains who you are and helps you sell even when you’re not there!

What’s YOUR story?

Everyone and every business has a story.

A story that inspires, educates, entertains and ultimately helps people in some way.

When people find you online, can they tell: 

Who you are?  Why your business matters?  What it is that you really do?
How you help people?

Join me, Lisa Feren, Online Social Media, Sales, and PR Strategist and Owner of Handcrafted Marketing and Stephanie Antin, Social Media Strategist and Communications Specialist at Stephanieantin.com  

as we help you brand your content, craft your unique message and create powerful words so your potential customers know who you are, what you do and why they need YOU!    

Join us on April 30, 2019
10:00 AM to 1:00 PM

What we (well, actually, you) will do in this workshop:

—> Craft your unique and compelling story
—> Create content and pitches that tell stories and influence rather than “sell”
—> Create content online that resonates with your clients
—> Learn how to use words to sell
—> Create branded social content and develop your own social media calendar and posting schedule
—> Learn the basics of pitching to uplevel your social media and online marketing presence

What we won’t do:

 This workshop is designed for you to actually DO THE WORK while you’ve got us with you.  We won’t bore you for hours talking about the same old stuff you’ve heard a million times before and, you won’t leave scratching your head and wondering what to do next. 

Before you arrive:

Once you’re registered, we’ll send you some very important homework (30 minutes) that you’ll send back to us prior to the workshop, and use throughout the workshop.  

This workshop is for small businesses, independent businesses, solopreneurs and bloggers who are ready to use the power of words to move their businesses forward online.

Whether you need a complete overhaul of your content

or just need to tweak it to keep up with your growing business – this workshop is for you!

The Day’s Agenda:

We will start the day at 10:00 AM with complimentary coffee, tea, do some introductions and set the stage for what you will accomplish.
Then, we will dive right in and do the work!
As there are only 10 people, there will be plenty of 1 on 1 attention, so don’t be shy about asking questions!
We’ll break as needed, tweak the agenda as necessary, snack on some goodies around noon and lean into the positive vibes created!
We will end at 1:00 PM giving you plenty of time reflect on the day.

Here are the Important Details:

Tuesday, April 30, 2019
WeWork Aventine
8910 University Center Lane Suite 400 San Diego CA 92122
Room 4C
10:00 AM – 1:00 PM

**Check in via the guest registration tablet at the front desk.
**You must 
bring a photo ID when you arrive
Free street parking  (all other parking is a few dollars an hour)

“Incredible workshop!  I now have a plan for my online marketing strategy.  Two incredible facilitators.  Jam packed with great content.  Loved it!”  

Sarah Galarza, Partnership and Love

“Great value and love the small aspect for lots of personal guidance!  Great content.  Great strategy session.  Totally recommend.  10/10”

Tori, Entrepreneur

The Investment…

$97 per person.
Space is limited to the first 10 fabulous and lucky people ready to uplevel their marketing content and social media for their business.

***Bonus Swipe file included with the workshop – Media pitch template, press release template, Social media calendar and MORE….

READY?  SECURE YOUR SEAT BELOW.




*All attendees must pay in full prior to the event. Lisa or Stephanie will send a welcome email with all the details and homework prior to the event.
Cancellation: Attendees may cancel in writing by 4/26/19 for a full refund, less $30 admin fee. No refunds will be given if canceled after 4/26. 
No walk-in’s. Attendees must be registered no later than 4/29/19. 

Still require more information?  Great!  Let’s talk.  Call me at 619-339-3979 or click HERE to email me! www.handcraftedmarketing.com

Why “workshop” with us?  Glad you asked!

We’re real people.  We’re funny (well, we like to think we are).  We love helping people. We love sales and helping business and clients connect! We have real-world experience in the corporate world and as entrepreneurs and consultants.  We speak and train and work one on one with clients, and, most of all we don’t believe in paying a fortune to learn something valuable.

Lisacirclewhite Lisa Feren is a no B.S. , straight-talking marketing + media Strategy + trainer.  She is the owner of Handcrafted Marketing and helps her clients take their thoughts and ideas and communicate them through their content and into everything they do from their websites, social media channels,  PR and even presentations and webinars!  She helps her clients strategize to get to the heart of who they are and what they stand for so everything they do is in alignment!  Lisa spent over 2 decades in the corporate world of sales, marketing and public relations with Fortune 500 companies.  She continuously excelled in sales, winning several sales awards and honored for sales achievements.  Her pitches have landed her and her clients in the media, morning news, radio, national magazines, blogs and even TV commercials!  She has written a DIY Media course available for sale.  She currently provides ongoing social media strategy and support for several fabulous clients worlwide.

Stephanie Antin is the President/CEO of Create Healthy Families. She specializes in social media marketing in schools and non-profits. Stephanie spent 15 years in television news and won more than a dozen Emmy awards. She is also a wife and mother to three great kids. And just this past summer realized her goal of visiting her 50th country! 

Count me in!